ওয়ালমার্টের তাকগুলিতে কী আছে তা সে সিদ্ধান্ত নেয়। এটি এখন উচ্চ পর্যায়ের দিকে যাচ্ছে
During a recent New York Fashion Week, a wood-paneled shop appeared in SoHo, nestled beside the likes of Louis Vuitton and Bottega Veneta. The racks displayed wide-leg jeans and simple black Henley shirts – garments suggesting less glamour. But unlike the apparel in its surrounding boutiques, these clothes weren’t from a famous European fashion house. These were pieces from Scoop and Free Assembly, some of the latest collections from brands under the House of Walmart, led by creative director Brandon Maxwell. This pop-up – featuring items priced between $8 and $75 – was part of the Bentonville, Arkansas-based retailer’s strategy to get its products in front of urban shoppers who may not be familiar with its growing collection of budget fashion brands. The SoHo endeavor is just one way that Chief Merchandising Officer Latriece Watkins — a 25-year veteran of the company who joined the C-suite in 2023 — is positioning Walmart to appeal to a broader range of shoppers. “Our goal is to modernize and elevate all of our fashion brands,” says Watkins. “We are only 10% of the way there.” (Tag for translation) Fall 2025 (R) Issue 268
প্রকাশিত: 2025-10-16 20:26:00
উৎস: www.fastcompany.com
