একটি ফুটওয়্যার ব্র্যান্ড একটি “অনুপযুক্ত” বিজ্ঞাপন প্রচারণার জন্য নিন্দা করা হয়েছে যেখানে বিকিনি পরা ছোট মেয়েদের দেখানো হয়েছে
A popular Australian footwear brand has responded after facing widespread criticism for its recent marketing campaign featuring young girls in swimwear. Billini Shoes launched its Mini Summer 25 collection on its social media platforms last week. The campaign featured several young girls enjoying various summery activities, from eating ice blocks to playing cards. One shot shows a young girl reading Emily Brontë’s “Wuthering Heights.” A light read by the pool about toxic relationships and haunting your ex. Just what every seven-year-old needs! The Australian footwear brand has come under fire after launching its Mini Summer 25 collection last week, which featured young girls in swimwear in the campaign. Billini Shoes In the second, a young person can be seen taking a “selfie” in front of the mirror wearing a two-piece summer set. In one scene, the girls are seen wearing bikinis with sunglasses and headscarves. However, despite the brand’s efforts to celebrate childhood, the images of children modeling strappy sandals in bikinis appeared to miss the mark – with some calling the advertisement “inappropriate.” Beauty influencer Zilla Clarke is among the critics of the brand. She used TikTok to express her concerns, which were echoed in many comments. “I am calling out a brand specifically today for what I think is an appalling marketing tactic,” she began. “Whether you have children or not, it is a conversation we should be having as consumers, and we should be holding brands accountable for these marketing tactics as consumers.” Clarke explained that she had purchased products from Billini before, which made her particularly surprised by the campaign. What worried her most was that the ad targeted her social media feed. “Billini, I have just been targeted with an advertisement with two very young girls in swimwear,” she explained. “They can not be older than seven years old, one of them is wearing a bikini, and let’s be honest, that is no different to underwear, and the optics of portraying a child in a marketing campaign wearing one is completely different to an adult on the internet.” Clarke then questioned why such clothing was chosen, as the brand does not make swimwear and the purpose was to promote shoes. “As a brand to use that as a marketing tactic, especially when you don’t even sell swimwear, I find it completely and utterly unacceptable that you have sat at a roundtable and said, ‘this is a marketing tactic, this is for financial gain, we are going ahead with it,'” she said. The comments below her post were in complete agreement, including many concerned parents. One commenter claimed, “Just because it’s legal doesn’t mean it’s ethical. The internet is full of sickos. Delete this,” one commenter claimed. Another wrote: “Say it louder! As a mother, this is appalling to me.” In the Billini Shoes campaign, the girls were seen wearing bikinis with sunglasses and headscarves, which sparked a reaction from parents. Billini Shoes “If you can’t immediately tell what they’re selling, they failed. The ad I saw wasn’t an ad for shoes,” a third criticized. On the brand’s official TikTok page, people have begun to comment criticizing the brand directly. “The marketing and social media team need to rethink this,” one person advised. “Legal compliance and the right to market is not equal to ethical. Nice clothes, nice shoes (without the extra skin exposure) was enough to get the marketing message across,” a second agreed. Meanwhile, Billini responded in the comments of Clarke’s video, writing: “Thanks for bringing this issue to our attention, we completely understand your concerns and appreciate you reporting this. All content for this campaign was created under strict supervision and in compliance with Australian child protection regulations with parental consent. of course, protecting children’s safety. Thank you for helping us pay more attention in the future.” News.com.au has asked Billini for further comment. (TagsToTranslate
প্রকাশিত: 2025-11-01 18:58:00
উৎস: nypost.com
